Troyes: The Stylish Congress Hub at Just 1h20 from Paris!
Troyes is sprucing up its congress offerings, focusing on local attractions and eco-friendly practices to lure visitors. With a decade of success, the Aube Convention Center boasts impressive stats, and nearby amenities like hotels and attractions cater to business travelers looking for a bit of leisure. Located just 1 hour and 20 minutes from Paris, Troyes is swiftly becoming a prime destination that combines work with pleasure!
At just 1 hour and 20 minutes from Paris, Troyes is flipping the script on congress hosting with its charm and regional flair! The Aube Convention Center is celebrating a decade of bringing the heat—more than just a place to hold meetings, it’s become a vital part of the local economy. Think of it as Troyes’ secret sauce for success! Conceived in 2010, and opened in 2014 under the watchful eye of former president Philippe Adnot, the center boasts 10 meeting halls, a swanky reception area, and an auditorium that seats 700—perfect for those who appreciate a good symphony or just want to experience a booming echo of their own voice. “25% of the events here are national-scale!” says current head honcho Philippe Pichery, as if to defend the €42 million budget spent on this shining achievement. In this past decade, over 120,000 conference-goers have wandered its hallways chasing knowledge (and maybe a little wine!). “We’ve snagged events that used to take place in Paris, Marseille, or Lyon,” chuckles Didier Leprince, president of Aube en Champagne Attractivity. “Here, we’ve got champagne, but also kitesurfing! We may not have an ocean, but have you seen our magnificent lakes?” For congress attendees wanting a taste of adventure beyond presentations, Troyes has got you covered! From the Camille Claudel Museum in Nogent-sur-Seine to the vibrant Nigloland amusement park, you might actually forget you came to work. And it’s not a competition among venues; instead, it’s like a romantic comedy where everyone plays nice! They realized they needed to up their sleep game too—”Initially, we were missing 400 hotel rooms!” recalls Christelle Taillardat. Talk about snoring in the wrong place! Thanks to a gentle nudge to the hotel industry, Troyes now glimmers with lodging options that seasoned sleep-deprived business travelers will appreciate. With fresh hotels sprouting like mushrooms near the train station, and staring down a future where even more companies set up shop here, the likelihood of night owls hunting for a place to crash just got a major boost. “We’re sure about the potential!” exclaims Solène Ajea-Devys of Okko Hotels, probably daydreaming about all the chaotic networking that will unfold at their doorstep! Imagine a congress where 60% of attendees return for more action—yes please! “We offer one point of contact, making it as easy as pie!” explains Christelle, possibly daydreaming of a delicious dessert break during the seminar. And let’s not forget its secret weapon: it’s so close to Paris, your heels won’t even have time to get sore before reaching the venue! With eco-friendly hotels ensuring they’re on a green track, Aube is ready to serve sustainable vibes left and right. Who knew hosting a conference could be so chic and environmentally friendly? They even plan to woo congress-goers with local cuisine! “We want our caterers to use local products. A two-day conference is just enough time to tease them into coming back for a countryside escape!” Christelle spills the beans. These congress events generate nearly €2 million for the Aube department. Who says being savvy with congress hosting can’t be fun? The future of convention hosting is taking root right here in Troyes, where charm, casual strolls, and local culinary delights all align!
The article focuses on the strategic evolution of the Aube Convention Center in Troyes, France, as it celebrates ten years in operation. Initially designed to give the department a robust meeting hub, it has grown into a cornerstone for local economic activity, attracting numerous visitors thanks to its strategic location and unique local offerings. It highlights the collaboration with local businesses, tourist attractions, and infrastructure improvements that aimed to make Troyes more appealing as a congress destination. Additionally, the significance of environmental consciousness in planning future events is emphasized, showcasing Troyes as an eco-friendly alternative to larger cities. The context is tied to a larger trend of localities stepping up to compete in the business tourism sector, particularly in a post-pandemic world where companies are reconsidering travel logistics and sustainable practices.
Troyes is quickly shaping up to be the trendy hotspot for conferences and events—who knew that a city known for its champagne and lakes would steal the show? With a decade of successful hosting under its belt and a host of local attractions and eco-friendly practices, it seems the Aube Convention Center is just getting started. Whether you’re drawn in by the scenic charm, the convenience, or the local flavors, Troyes is ready to welcome the world with open arms and a hearty cheer that your congress needs not just work, but a sprinkle of fun!
Original Source: www.leparisien.fr
